Picture Perfect!

March 9th, 2011

A while back we posted some snippets the sunshine strips quilt we were working on for Quilt Magazine and ran a give-away asking you for some name suggestions.  Last month we went on a road trip to visit with our friends at Quilt Magazine on location at a photo shoot where they were actually taking pictures of our sunshine strips quilt.  This fun little adventure was well worth the 5 a.m. start time and 2 hour drive.  We knew a quilt magazine doing a shoot so close to our homes and actually shooting one of our quilts would probably never happen again and were thrilled to be invited.

The shoot was being done at a beach town called Seaside for two summer issues of the magazine – the irony that it was January and one of the coldest days we’d had so far wasn’t lost on us at all LOL!

seaside

While we watched everyone buzz around preening and primping the quilts we became painfully aware of the shortcomings our own quilt photographs suffer from.  Compared to how the pros do it, our attempt to take styled photographs of our quilts really seams pathetic in comparison.  The up side?  It made us feel a little better about ourselves – no wonder our pictures don’t look like the ones in the magazines – I took booth pictures with my I phone, but one had professional lighting and styling, the other had my best effort.  Can you imagine how good it’s going to look after the photographer with real skills and a proper camera has a crack at it?

comparison-shots

The level of detail that went into preparing each quilt and shot was extensive and extremely subtle. The shoot as a well coordinated effort that involved an assortment of people.   Kelly, the photographer, controlled the angles, points of view, light and ultimately the “feel” of the photo.  She’s got to be some kind of miracle worker to make it look like it was the middle of summer instead of a cold winters day! The assistants basically run their butts getting props, picking up quilts from UPS (there were some still coming in the day of the shoot) changing lights, switching lenses, holding cell phones….  The art director conferenced in via phone and skype and would have them move picture on the wall up or down, remove something completely or move something as small as a seashell half an in counter clockwise (seriously!).  Debbie Hearn, the editor, gracefully entertained us, answered all of our questions while still coordinating the shoot.  How clever is she?  Pictured below: really cool shot of a quilt featuring Camelot Cottons (sorry I don’t know who designed it) and Kelli Baxendale Photographer

kelly-modaquilt

There was a stylist, Elizabeth, who selected the locations, layouts, props and basically set everything up in that picture perfect way you always wish your house looked when your mother in law arrives.   She told us she travels to the shoots by car and crams it full of anything and everything she thinks that might work with the quilts – you’ll see what I mean a little further on.  Pictured below: Stylist Elizabeth Demos and Linda Smoker who was playing assistant, but she’s actually the technical editor.

modasetup

What I learned a lot from watching true professionals work their magic will change the way I take my quilt photos from now on.  Some of their tricks are beyond me, but there are a few pretty low tech, zero training clever things I caught onto that might be of interest to anyone taking pictures of their quilts.

Elizabeth used layers to build the cozy style she created, not only with the quilt, but also with the pillows.  Under our quilt are two other layers – first is a feather duvet (comforter) and then a solid blue whole cloth quilt which is cleverly presented as the back of our quilt.  If you look closely you’ll notice the quilting on the front of our quilt doesn’t match the “back”.

backingtrick

This wasn’t done because the back we picked was ugly, in fact it was a teal blue as well.  Elizabeth “switched” the back so she could introduce the pretty matching shams, plus the extra layer gave the folded section more body.  How clever is she?

pillow-trick

The duvet held the shape of lumps and bumps that Elizabeth carefully scrupled into the layers so that the actual quilt looked warm and inviting rather than rigid or stiff (case in point – scroll back up and look at the photo I took).

duvet-trick

No detail of the room was left un edited and even if you haven’t got a stylist with impeccable taste and a car load of killer props something as simple as removing every day clutter, power cords and family photo’s (I know, I know) can really help.  We also learned from Debbie that quilts that have been washed seem to drape better which often leads to a better photo.  When I took a class from Karen McTavish last year she said that wool or polyester batting tends to drop the wrinkles very quickly, hang better and have an easier drape to them.  All things to consider if you plan on taking quilt pics.

The next big challenge for most of us is light, right?  Kelly didn’t use any direct light, the flashes (and she used all kinds of gear) all flashed away from the quilt, either at the floor, wall or ceiling.  Why she did which, when or where is something I’m sure she went to school for a long time to learn about and completely beyond my ability to reverse engineer.  She also had a white sheet over the window which diffused the glare of the natural light into the room.  How clever is she?

magic-tape

My highlight of the whole trip was the “magic tape” Elizabeth had.  It’s metal and sticky on one side and traditionally used for AC duct work.  Elizabeth would stick it where the camera couldn’t see it and get any fabric object to essentially do her bidding.  No more saggy purses, pillows, quilts – too bad it doesn’t work human parts LOL.  Pictured below: Linda Smoker, Elizabeth Demos and Debbie Hearn, Editor of Quilt Magazine

quiltmagladies

These ladies really looked at their shot before they “snapped”.  We recently took some pictures of a quilt on Colleen’s pier and I took great pride in the fact that I actually noticed the seagull poop while taking the pictures (and could reposition accordingly).  Normally we’d have been completely oblivious and would only notice when one of the Toadsters would point out after the photo had been in use for a year or so.  How clever are we? LOL

from chloe@toadusew


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Blog Post written by Chloe Anderson © 2011 Toadusew Creative Concepts

Winner – Why We Love Stripes Give Away!

March 9th, 2011
congrats … .. lovestripes-winner

Congratulations to Cheryl Ashmore (comment #30)! You’ve won some d-lish Artisan Batiks courtesy of Robert Kaufman and a copy of our Quilted Decor book.  We can’t wait to see what creative use you put those stripes to so please remember to share!

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Blog Post written by Chloe Anderson © 2011 Toadusew Creative Concepts

Somersault Is the Winning Name!

March 2nd, 2011
congrats … .. duvet-trick

Congrats to LadyDi! The name she submitted for our “Name That Quilt Give Away” was selected by the editors of Quilt Magazine. LadyDi’s suggested name for our sunshine stripes quilt “Somersault” will actually be used by the magazine! Good job LadyDi – these editors change the names we give them all the time so you should be proud that they picked yours from the long list of suggestions we gave them!

somersault

LadyDi’s Submission:
This is really pretty – I love the brights! The pinwheels in the middle of the stipes make me think about tumbling and playing. How about Somersault? or you could play on the Summer and go with “Summer-sault”.

What did she win?
Lady Di will be receiving a yearlong subscription to Quilt Magazine courtesy of Quilt Magazine and an assortment of yummy Mixmaster fabrics courtesy of Robert Kaufman.

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We’ve Got A Clever One!

February 24th, 2011

I can’t remember the last time I went to bed and didn’t see color combinations and quilt design possibilities dancing on the back of my eye lids as I went to sleep…  Yup, I know, I’m a sick puppy.  That’s one of the reasons I just love getting pictures from customers who’ve gotten creative with our patterns and done things with them that I never would have thought about doing, used bold color combinations and tweaked the design so that it pops in a whole new way.  I’m fairly certain these ladies must be creative eyelid insomniacs just like me LOL.  I was really impressed with an email I got from a customer last month who had made gorgeous shams inspired from Thinking Outside the Block.  I’ve seen lots of things done with this design, but thought this was particularly clever, unique and certainly “Outside the Block”.  I asked Gail if she would be willing to be a guest blogger and luckily for us she agreed!

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Thinking Outside the Block Pillow Shams

By Guest Blogger Gail Boothman

What Was My Inspiration?
Several weeks ago I ordered the Thinking Outside the Block quilt kit from Toadusew Creative Concepts for our guest bedroom.  On receipt of the fabric I started piecing the blocks.  Once I had all the blocks for the quilt completed my husband suggested I make matching pillow shams.   Good idea!  I calculated how much addition yardage would be required to complete the shams and ordered the fabric.

How I Made the Quilted Sham Top
The shams are made with two completed Thinking Outside the Blocks joined together, with a 1 ¾” Squash Batik border and a 1 ¼” Wade Batik border to the top & bottom of the sham.  Next step was quilting the sham top.

otb-shams-measure

How I Made the Back of the Sham
I measured the quilted sham top (mine is 29 1/2″ x 19 1/2″) and cut:
• 2 pieces of Persia Batik 29 ½” X 17  ½”
• 2 pieces Persia Batik 29 ½ x 3″
•  I also used 22″ zippers for the closure in the back of the shams.

I sewed the 29 ½” X 17  ½”and 29 ½ x 3″ pieces right sides together.  Using a ½” seam allowance sew a 3 ½” long seam from both edges of back.  Sew the zipper in between these seams.

otb-shams-zipper

How I Made the Ruffle
To make the ruffle I cut:
• 4 strips of Persia Batik 4” x WOF (joined together end to end like a binding)|
• 4 strips of Acapulco Batik  3″ x  WOF(joined together end to end like a binding)

Sew the 4″ and 3″ strips together lengthwise with right sides together.  Press seam to the darkest side. Fold in half with wrong sides together lengthwise & press.  Open ends and stitch right sides together to make one continuous loop.

otb-shams-ruffle

To gather the ruffle, use a wide zig-zag stitch and a strong thread or thin string and zig-zag over the thread being careful not to catch the thread.

Divide the ruffle in four & place a pin at each quarter.  Divide the quilted sham in 4 as well and place a pin at each quarter.  Line up the pin in the sham & the pin in the ruffle.  Gently pull the gathering thread in the ruffle and adjust gathers to fit between the pinned quarters.  Sew ruffle in place.

How I Finished the Sham
With right sides of sham front and back together pin together being careful not to catch any of the ruffle in the seam allowance.  Sew front & back together.  Serge raw edges.  Turn right side out.  The photo below shows the end result . Now I can hardly wait to complete the quilt to see how they look together.  The result is striking and I concluded it would be an option I will consider on future quilts.

OTB-finished-shams

What’s My Next Quilting Project Going to Be?
My next quilting project will be either the Sea Salt quilt featured in the February 2011 issue of Quilter’s World magazine or Candy Hearts from the book Beautiful Bargello.

What is My Favorite thing About Toadusew Patterns?
My favorite thing about Toadusew patterns is the easy to follow instructions along with step-by-step illustrations.
Gail
gail.boothman@gmail.com
-Never regret growing older, it’s a privilege denied to many.
cropped 09-12-18

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I think her project is simply marvelous and that she did a great job putting all the information together for us – please be sure to leave a comment and let her know what you think of her design!  Do you have a topic that’s Toad related? Guest bloggers are handsomely rewarded – If you would like to be a guest blogger, let us know!

from chloe@toadusew


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Blog Post written by Chloe Anderson © 2010 Toadusew Creative Concepts

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